AUTHOR SPEAKER PROFESSOR CONSULTANT

There is a reason top brands flock to Amanda Russell for compelling expertise & an extensive way of thinking on the topic of influencer marketing & influence...Simply put, Amanda Russell is VERY Impressive."
Katia Bassi

The Influencer Code

The Influencer Code is EVERYTHING I wish I had when I first started my business and began to grow my career. As the Chief Marketing Officer of a public company and as a Professor of Marketing, I have searched to the ends of the internet and back in hopes of finding the ultimate resource for employees and students to uncover the true magic of Influencer Marketing.

MEET AMANDA

The Expert
Behind the
World’s Most
Iconic Brands.

When brands like Lamborghini, Cedars-Sinai, & Lionsgate want to better understand influencer marketing, they call one person: Amanda Russell.

Amanda Russell, a 2x Founder/Exit CEO, has been at the forefront of two trailblazing ventures: FSS, a pioneer in online fitness subscription platforms, and Interesting Agency, a digital marketing and production powerhouse.

Named as the founding director and marketing faculty at the University of Texas, where she launched the Global Center for Influence. She is a distinguished lecturer and inspiring speaker on business growth and marketing among the leaders of education including Harvard, Kellogg [Northwestern], The Wharton School, Oxford, London Business School, Bocconi University (Italy), and the University of Stockholm.

Her book, The Influencer Code’, stands as the authoritative resource for Influencer Marketing adopted by institutions worldwide. Russell advises some of the world’s largest companies, spanning venture capital firms, luxury brand leaders, and CPG companies.

IN ORDER TO DO INFLUENCER MARKETING...

The Expert
Behind the
World’s Most
Iconic Brands.

To rise above the overwhelming, hyper distracted landscape, and build a brand that commands community and loyalty, you need INFLUENCE.

At the heart of it, Influencer Marketing is about understanding people and what drives them to do and think the way they do.

The power of influencer marketing is essential to take your brand to long term success.

Whether that brand is you, or a global corporation, I help you do exactly that. 

Together we’ll unlock your influence code, to achieve real influence among the audience that matters.

ATTENTION WITHOUT TRUST = NOISE

ATTENTION + TRUST = REAL INFLUENCE

“To rise above the overwhelming, hyper distracted landscape, and build a brand that commands community and loyalty, you need INFLUENCE.  At the heart of it, Influencer Marketing is about understanding people and what drives them to do and think the way they do.”
Amanda Russell

THERE IS A CRISIS IN WOMEN'S SPORTS

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AND NO ONE WANTS TO TALK ABOUT IT

TESTIMONIALS

Praise For Amanda

Amanda is one of those rare professionals who has mastered many trades. As an Olympian-turned entrepreneur, Amanda stood out to me since the moment we met. My students at Harvard University expect the best, & can easily spot inferior professionals. Amanda has provided a positive impact on my course, helping students to “see the light”, & bridge from books to the real world…

Simply put, Amanda rocks the marketing world! She possesses a 360 degree vision of how a concept will play across media channels. Armed with the innate ability to break outside the box, garner deep insight and transform people and companies.

Amanda is a dynamo who is redefining how individuals & companies should think about influencer marketing in the modern era.

From media production to social amplification & individual brand development, she’s helping forge understanding in this nascent space.

CEO/CO-FOUNDER, NOODLE.COM PROFESSOR,
HARVARD UNIVERSITY

WORLD CHAMPION TENNIS PLAYER,
AR FOUNDATION CHAIR

TOM X LEE

CEO/FOUNDER, ONE MEDICAL

COLLARBORATE

Work With Amanda.

The Toronto Star calls Amanda the “Real-life Iron Woman” and “the ultimate go-getter.” Amanda’s mission is to help organizations better understand what influence is (and what it’s not), how to collaborate more effectively with influencers, and how to use influencer marketing to build brands and grow businesses. Get ready to unlock the fog of influencer marketing and put it to work.

ABOUT THE BOOK

The Influencer Code Is A Highly Actionable & Engaging Guide To Unlocking The Power Of Influencer Marketing.

More Than A “How-To” Book, The Influencer Code Is A “How-To-Think” Book, Complete With Context, Proven Methodologies & A Framework That Will Change The Way You Approach Every Campaign.

Let The Influencer Code Show You How To Become A Bulletproof Marketing Force That Has The Best Chance Of Success In Today’s Digital Economy.