AUTHOR SPEAKER PROFESSOR CONSULTANT

Author: Amanda Russell

The 5 Types of Charisma (And How to Use Yours Without Losing Yourself)

Which type of charisma do you actually have (or not)? Most people lead with one — and misread the rest.. Note:I used to think charisma was just about being the loudest in the room. But the more experience I gained — especially as I stepped into more scripted, “professional” environments — the more I realized […]

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In this podcast episode, I talk to one of the most riveting global speakers, dear friend (and badass tennis opponent), Mr. Erik Qualman, about Influencer Marketing and putting it to use for you, your company, and your life! Listen HERE!  And a shameless brag about my excitement of proceeding one of my favorite ‘bosses’, the […]

Building Authentic Influence: Insights from Amanda Russell at SXSW

Building Authentic Influence: Insights from Amanda Russell at SXSW Every March I get super excited for South By Southwest (#SxSW)!  Every year we interview thought leaders and make new connections. This year we were fortunate to spend a little time with Amanda Russell, author of The Influencer Code.  We explored the evolving landscape of influence […]

Challenging the Concept of Imposter Syndrome: A Riveting Discussion + Podcast

Challenging the Concept of Imposter Syndrome: A Riveting Discussion + Podcast

“If you created a word cloud of the most popular subjects on LinkedIn, somewhere between “let me help you skyrocket your sales” and “AI will destroy us all” is imposter syndrome. It seems to be everywhere.” This is the theory of one of the most interesting thinkers  and brilliant marketers I know (and I don’t […]

Exeleon Magazine – Amanda Russell: Putting the Human Back into the Digital World

Exeleon Magazine is one of the leading magazines for businesses and entrepreneurs, showcasing global leaders of transformation across all industries. Known for delivering the unvarnished truth, the misery, the victory, and the path of the people who have been recognized as achieving excellence. I couldn’t be more honored and humbled for this recognition and the candid […]

Markets, Business Insider: Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus

Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps learners create tangible value for their brand and business through strategic influencer marketing. The Influencer Marketing Strategy Program was created by Kellogg Professor Mohan Sawhney and Adjunct Lecturer Amanda Russell. Guest speakers include top influencers, subject and brand […]

Crain’s Chicago Business – Now in session at Kellogg: Influencer marketing

With a new offering from Northwestern University’s Kellogg School of Management, executives are going back to school to learn social media brand building in a $3.69 billion market. Read about it here. Note: Thank you Chicago Business for sharing about Mohanbir Sawhney and I’s new executive education program on Influencer Marketing at Northwestern!

Poets & Quants – Influence = Attention + Trust: Inside Kellogg

Thank you Poets & Quants for sharing about the new executive education program that Mohanbir Sawhney and I are starting at Northwestern! We answer these questions in this amazing article! Attention without trust is simply noise. Why a course on influencer marketing? Why is now the right time for a course like this? What kind […]

The School of Influence Ep. 27: The Relationship Between Innovation and Influence

Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly published RE:Think INNOVATION, Carla Johnson, argues that people make innovation much harder than it has to be. She also says that coming up with great ideas isn’t a talent one is born with or a skill that […]

The School of Influence Ep. 26: How to Build Influence through Content

Content is the currency of digital media, but its more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND […]

The School of Influence Ep. 26: How to Build Influence through Content

Content is the currency of digital media, but it’s more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND […]

The School of Influence Ep. 25: How to Gain INFLUENCE by Playing BIG

The king of sports marketing, Brandon Steiner, breaks down his approach to building influence in a unique way, with incredible unique and inspiring examples of how he did it, not just with some of the biggest athletes of our time, but to create and scale his influence into so many ventures. This podcast took an […]

The School of Influence Ep. 19: Ann Handley on Building Influence through Content

Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, […]

The School of Influence Ep. 13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact

Whether it’s A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person they call: Dave Alberga. Dave is the silent and humble influence behind many of the biggest brands you know. It seems as if anything he touches turns to success, and for the first time ever, […]

The School of Influence Ep. 7: Jen Groover: Think You Know How to Influence? Think Again

In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover challenges the old persuasion styles of marketing that hold most people and business back from actualizing their growth potential. She argues that influence is something that can be learned but it starts with a […]

The School of Influence Ep. 5: Nigel Barker: America’s Next Top Influencer

The man who literally broke the ‘model’ for what it means to be a fashion photographer. Having worked with every major iconic face of our time, Nigel not only understands influence, he has amassed what can be considered industry-changing influence – from prime time reality shows to furniture collections, clothing labels and gyms, the man […]

Episode 33 of The School of Influence featuring Roger Dooley is out now!

If 95% of decision-making is done subconsciously -what does that mean for all the money and time we are throwing at marketing? On this week’s episode of #TheSchoolofInfluence, Neal Schaffer and I sat down with neuromarketing expert Roger Dooley to learn how brands can harness the subconscious to improve their marketing strategy. Dooley is the […]

Top Inspirational Leaders Austin 2021

Thank you to Austin Business Journal for this nomination! It always feels nice to be recognized and what a strong list of inspiring individuals – raising the standard! Read it here.

Amanda Russell The Natfluence Interview

The past few years I’ve often been asked what I actually ‘do’ (and that’s the people who have been nice about it). I’ve kept my profile that way for a reason…a little obscure, a little all over the place, and highly confusing.

Interview: The Thoughtful Entrepreneur

I had a great pleasure to be interviewed on The Thoughtful Entrepreneur podcast with @UpMyInfluence. I chat about the curriculum I developed called Influence Marketing – scaling and growing your business and brand. LISTEN HERE

American Marketing Association Book Club Choice

I have long believed that the American Marketing Association is a must-join for marketers of all levels. It is easy to get caught in a rut. Doing the same things over and over. Losing motivation or creativity. Or just doing things the way we know how. AMA pushes you to constantly push yourself, meet incredible […]

Bella Magazine Book Pick for 2021

Unlocking Influence! Thank you Bella Magazine for selecting The Influencer Code as the business and personal growth book of the year!  I was surprised and honored to open up one of the last standing truly editorial and journalistic lifestyle magazines to see this pick!

Influence and The Future of Marketing Programs at Business Schools

An excellent podcast interview with Gavin Jocius, take a listen here, and below are some key topics we talked about if you want to skip to that topic! Discussion Topics: (3:07) How MBA programs should be updated to meet the changing nature of modern-day marketing. (9:11) How to find and exercise one’s influence. (10:38) Influencer […]

Personal Statement: Why I decided to write a book like this!

PERSONAL STATEMENT Ever since I started teaching strategic business courses at UCLA in 2015, I had a strong feeling that something was missing in the field of marketing. Each semester, as I continued to teach while simultaneously working to grow and eventually sell my own brand, I was growing more and more frustrated. Why was […]

The Successful Pitch with John Livesay

Talking Relationships vs. Transactions in business and how that translates to real success and real influence with John Livesay on his podcast, “The Successful Pitch.”

Unlocking the Power of Influencer Marketing (LIONESS Magazine)

Unedited + no filter (gasp …the vulnerability 🤣) Behind every amazing woman there is a story….triumph, success, failure, struggle. Lioness magazine is the leading voice in journalism for female entrepreneurs, and they tell the stories of some kick ass women. It was an honor to do this interview- thank you @lionessmagazine ! “Behind every successful woman […]

Women in Influencer Marketing Podcast Interview

WIIM is one of the most powerful networks of female marketers across the globe, AND their podcast is on my list of favorites. I sat down with the founder Jessy Grossman  to chat about all things influencer marketing and women in business, this was a very fun, and more personal interview than most. Hope you […]

Influential Entrepreneurs Radio Interview

If you want a quick glimpse into influencer marketing as a strategy (vs simply social media advertising) – Mike Saunders, MBA asked a few key questions on this week’s episode of Business Innovator Radio! Interview with Amanda Russell international marketing strategist, speaker, educator and entrepreneur speaking about Influencer Marketing

Executive Athletes Podcast

A great interview with the Executive Athlete (so much more than an analogy). How my literal career of running metaphorically into my ultimate career after hanging up the shoes —> and how it all helped me break the code to figure out how to go after and achieve what you really want in business  and […]

Finding Your Summit Podcast

In this podcast episode of “Finding Your Summit,” I talk with Mark Pattison about overcoming the injury that crushed my running career and how it shaped my expansion into building and selling a fitness brand and a marketing agency. https://podcasts.google.com/feed/aHR0cHM6Ly9maW5kaW5neW91cnN1bW1pdC5saWJzeW4uY29tL3Jzcw/episode/ODU3Y2ZiNTUtNTg4YS00MWI1LWFmOWEtNzg4YTAwMzhlYTYz  

WINFLUENCE – The Influencer Marketing Podcast

I was interviewed on the topic of Influencer Marketing by one of the world’s leading experts on the topic, Jason Falls! We talk about my book, “The Influencer Code,” and the practice of influencer marketing. The conversation was interesting and one for the books! Give the talk a listen and share it with someone who could […]

Business Insider Feature

https://www.businessinsider.com/influencer-amanda-russell-book-top-tips-content-2020-10 Take a deep dive into this recent Business Insider feature article and read my 12 insider secrets to creating killer content.

The Ultimate Hire Podcast

The business world has changed. If your company isn’t using influencers to grow, you are missing serious opportunities. My recent interview on The Ultimate Hire podcast recently is a must-listen for brands and people who want to grow and stay growing. I highly encourage you to listen to this fun, imperative conversation with Ken Lubin! […]

Good Morning LA LA Land Interview

It is always a joy to be back in the Good Morning LA LA Land studio, and always a little nostalgic. A special episode I was honored to have their support in the release of my first book: The Influencer Code http://www.evertalktv.com/programs/shop?cid=1262612  

What Are We Really Saying When We Talk About ‘Influence?’

While this article is actually entitled “What Are Micro-Influencer Campaigns, Anyway?“, I feel like the article is a bit of an oxymoron when it comes to the heart of the content. I mean the article opens by defining a micro-influencer as: someone with a social media following that’s larger than a normal person’s but smaller […]

It All Began With A Career Ending Injury.

A world-class distance runner, Amanda’s accomplishments had earned her an automatic spot in the 2008 Beijing Olympic trials—before a life-altering injury brought her career to a halt. Rather than giving up, Amanda took the curveball life threw at her as an opportunity to rewrite her story. Against all odds, she not only recovered but forged […]

The Story of The Influencer Code

I am incredibly excited to share a huge moment with you today: the official release of The Influencer Code. My entire life, I have aimed to be at the pinnacle of anything I wanted to achieve. As a former athlete, that pinnacle was the Olympics, but a career-ending injury closed, or actually slammed that door […]

5 Key Ingredients for Successful Influencer Outreach

While a strong alliance with an influencer can be pure magic for your brand, half the battle is establishing the connection to the desired influencers. Especially since most subject matter experts and online influencers are flooded with brands and people pulling at them from every direction. Therefore, there is an art to crafting that original […]

Finding Your Niche

It’s important for an influencer—and the brand—to collaborate and find their niche. Map your influencer search to bestselling author Andrew Davis (“Brandscaping”) keynote on how to make it pay off. Watch his keynote here and then read our commentary below on how to find your niche with influencer marketing. COMMENTARY: FINDING YOUR NICHE WITH INFLUENCER […]

Why Some Professional Speakers Provide Value WHENEVER They Go and Others WHEREVER They Go

Steal the Show author and Co-Founder/CEO of Heroic Public Speaking. Michael Port weighs in on ways to influence and increase your public speaking value: There’s an old saying that speakers and writers who work for free—for the “exposure”—can die of exposure. It’s a response to the classic free vs. fee argument that is regularly raised […]

Credibility and Connection

The general concept of influencer marketing has been around for decades. Think of OJ Simpson and Hertz Rent-A-Car. Actually – scratch that – probably not an ideal example. Influencer marketing has been heightened exponentially with advent of social media… and has been on fire the past 3 years. Why? There is no barrier to entry. […]

Who Influences the Influencer?

Bloomberg Technology recently posted the below article and I thought it worth sharing for a few reasons, as it sheds light on some great points, but also misses the boat on a big one. Here’s my take/summary, and of course, please I’d love to hear yours! People trust people, and will buy from people they […]

It’s a Marathon, Not a Sprint

There’s a reason running is the best metaphor for so many things in life. Having devoted the majority of my life to running, I believe this grueling sport is the purest example of how a combination of the right strategy and mindset equals success. Serious runners and other elite athletes practice “brain training”, honing their […]

Want to Actually Put Influence to Work for Your Brand?

Stop being a slave to the stats, and focus on impact. If you’ve engaged with a company as an influencer, or you’ve sought out influencers to work on your company’s behalf, you’ve probably played the numbers game. How many followers? How many views? How many comments? How many hits? How many of anything can we […]

Who Are Influencers?

Who are Influencers? They aren’t necessarily who you expect. They are the people with the most impact, the ones who actually move the needle and cause desired action — the ones who tell their neighbors what to buy, which politician to support and where to vacation. Social Media is not Influence. Popularity is not Influence. […]

Break Through the Noise: Social Media is Not Influence

The world’s largest taxi company, Uber, owns no vehicles. The world’s largest accommodations provider, Airbnb, owns no real estate. The world’s largest media company, Facebook, owns none of their own content. We are in the midst of an incredible revolution in business models. Industries that have operated the same way for decades are being wildly […]