Success Pitchers: Amanda Russell: A Renowned Leader in Business Education and an Accomplished Scholar
“If you want to run fast, run alone. If you want to run far, run together.” This quote is something I learned in a past life as a former runner – while it’s something I no longer do physically, running taught me some of the best lessons that have endured throughout my career (which is […]
Retail Uncharted Podcast Ep. 036: What Is Influencer Marketing? Many Retail Marketers Don’t Know.
Thank you to the Retail Uncharted podcast for having me on the latest episode where I share the true meaning of influencer marketing and how to execute it! In this podcast, I offer a framework for retail marketers looking to grow influence the right way so that they can achieve their business goals. The questions […]
Markets, Business Insider: Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Kellogg Executive Education at Northwestern University is launching its industry-leading executive education program on influencer marketing, a high-impact learning journey that helps learners create tangible value for their brand and business through strategic influencer marketing. The Influencer Marketing Strategy Program was created by Kellogg Professor Mohan Sawhney and Adjunct Lecturer Amanda Russell. Guest speakers include top influencers, subject and brand […]
Emory MAC 2021 Fall Speaker Series Part 2: Amanda Russell on Influencer Marketing
A huge thank you to Michael Lewis for featuring me in Emory Marketing Analytics Center’s Fall Podcast Series! The link to all platforms for this episode are here.
Yahoo! Finance – Kellogg Launches First-ever Executive Education Program on Influencer Marketing in Partnership with Emeritus
Taught by Top Industry Experts Professor Mohanbir Sawhney and Amanda Russell, with guest speakers Abigail Posner, Nigel Barker, Jesse Itzler, Erik Qualman, Larry Namer, and more. Read more about this opportunity here.
AdAge – Influencer marketing is now in session
Northwestern’s Kellogg program is offering a course on influencer marketing. Read more here.
Crain’s Chicago Business – Now in session at Kellogg: Influencer marketing
With a new offering from Northwestern University’s Kellogg School of Management, executives are going back to school to learn social media brand building in a $3.69 billion market. Read about it here. Note: Thank you Chicago Business for sharing about Mohanbir Sawhney and I’s new executive education program on Influencer Marketing at Northwestern!
Poets & Quants – Influence = Attention + Trust: Inside Kellogg
Thank you Poets & Quants for sharing about the new executive education program that Mohanbir Sawhney and I are starting at Northwestern! We answer these questions in this amazing article! Attention without trust is simply noise. Why a course on influencer marketing? Why is now the right time for a course like this? What kind […]
Book Review of The Influencer Code from the Journalism and Mass Communication Educator
Thank you so much to Journalism and Mass Communication Educator for this wonderful review that was broken down by not only each chapter, but the main points behind why I wrote this book! Review: Amanda Russell Book Review JMCE
Top Inspirational Leaders Austin 2021
Thank you to Austin Business Journal for this nomination! It always feels nice to be recognized and what a strong list of inspiring individuals – raising the standard! Read it here.
Amanda Russell The Natfluence Interview
The past few years I’ve often been asked what I actually ‘do’ (and that’s the people who have been nice about it). I’ve kept my profile that way for a reason…a little obscure, a little all over the place, and highly confusing.
Interview: The Thoughtful Entrepreneur
I had a great pleasure to be interviewed on The Thoughtful Entrepreneur podcast with @UpMyInfluence. I chat about the curriculum I developed called Influence Marketing – scaling and growing your business and brand. LISTEN HERE
Interview: Influencing your Audience
Enjoyed this efficient interview with podcast Agency Rockstars, talking about how to influencer your audience! Listen here!
Bella Magazine Book Pick for 2021
Unlocking Influence! Thank you Bella Magazine for selecting The Influencer Code as the business and personal growth book of the year! I was surprised and honored to open up one of the last standing truly editorial and journalistic lifestyle magazines to see this pick!
Influence and The Future of Marketing Programs at Business Schools
An excellent podcast interview with Gavin Jocius, take a listen here, and below are some key topics we talked about if you want to skip to that topic! Discussion Topics: (3:07) How MBA programs should be updated to meet the changing nature of modern-day marketing. (9:11) How to find and exercise one’s influence. (10:38) Influencer […]
Interview by Neal Schaffer: The Importance Of Influencer Collaboration In Building Influence
Neal Schaffer has been one of my favorite marketing thought leaders, authors, and podcasters for a very long time, so I was honored when he interviewed me for his podcast! This was an extra special interview about building influence in today’s digital world, and a special announcement! In this conversation I talk about starting over […]
The Successful Pitch with John Livesay
Talking Relationships vs. Transactions in business and how that translates to real success and real influence with John Livesay on his podcast, “The Successful Pitch.”
Unlocking the Power of Influencer Marketing (LIONESS Magazine)
Unedited + no filter (gasp …the vulnerability 🤣) Behind every amazing woman there is a story….triumph, success, failure, struggle. Lioness magazine is the leading voice in journalism for female entrepreneurs, and they tell the stories of some kick ass women. It was an honor to do this interview- thank you @lionessmagazine ! “Behind every successful woman […]
Women in Influencer Marketing Podcast Interview
WIIM is one of the most powerful networks of female marketers across the globe, AND their podcast is on my list of favorites. I sat down with the founder Jessy Grossman to chat about all things influencer marketing and women in business, this was a very fun, and more personal interview than most. Hope you […]
Influential Entrepreneurs Radio Interview
If you want a quick glimpse into influencer marketing as a strategy (vs simply social media advertising) – Mike Saunders, MBA asked a few key questions on this week’s episode of Business Innovator Radio! Interview with Amanda Russell international marketing strategist, speaker, educator and entrepreneur speaking about Influencer Marketing
Executive Athletes Podcast
A great interview with the Executive Athlete (so much more than an analogy). How my literal career of running metaphorically into my ultimate career after hanging up the shoes —> and how it all helped me break the code to figure out how to go after and achieve what you really want in business and […]
Finding Your Summit Podcast
In this podcast episode of “Finding Your Summit,” I talk with Mark Pattison about overcoming the injury that crushed my running career and how it shaped my expansion into building and selling a fitness brand and a marketing agency. https://podcasts.google.com/feed/aHR0cHM6Ly9maW5kaW5neW91cnN1bW1pdC5saWJzeW4uY29tL3Jzcw/episode/ODU3Y2ZiNTUtNTg4YS00MWI1LWFmOWEtNzg4YTAwMzhlYTYz
WINFLUENCE – The Influencer Marketing Podcast
I was interviewed on the topic of Influencer Marketing by one of the world’s leading experts on the topic, Jason Falls! We talk about my book, “The Influencer Code,” and the practice of influencer marketing. The conversation was interesting and one for the books! Give the talk a listen and share it with someone who could […]
Business Insider Feature
https://www.businessinsider.com/influencer-amanda-russell-book-top-tips-content-2020-10 Take a deep dive into this recent Business Insider feature article and read my 12 insider secrets to creating killer content.
The Ultimate Hire Podcast
The business world has changed. If your company isn’t using influencers to grow, you are missing serious opportunities. My recent interview on The Ultimate Hire podcast recently is a must-listen for brands and people who want to grow and stay growing. I highly encourage you to listen to this fun, imperative conversation with Ken Lubin! […]
Good Morning LA LA Land Interview
It is always a joy to be back in the Good Morning LA LA Land studio, and always a little nostalgic. A special episode I was honored to have their support in the release of my first book: The Influencer Code http://www.evertalktv.com/programs/shop?cid=1262612