What I Learned Judging The Future of Business Education
War Games But Smarter This weekend, I had one of those experiences that stays with you. I was invited to judge at SMU Cox for a program called War Games. Now, don’t picture paintball or camouflage — this was a battle of brains. And honestly, it was unlike anything I’ve ever seen in business education. Each student […]
The School of Influence Ep. 26: How to Build Influence through Content
Content is the currency of digital media, but it’s more than that: Smart businesspeople are becoming content entrepreneurs and launching businesses from their content. New media companies are being born every day. Learn how to build influence through content from the #1 authority on content marketing, best-selling author and founder of Content Marketing Institute AND […]
The School of Influence Ep. 14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a mission to help people, whether it is search engine optimization with MOZ or making market research accessible to everyone through SparkToro. Rand shares his incredible entrepreneurial journey and […]
Episode 33 of The School of Influence featuring Roger Dooley is out now!
If 95% of decision-making is done subconsciously -what does that mean for all the money and time we are throwing at marketing? On this week’s episode of #TheSchoolofInfluence, Neal Schaffer and I sat down with neuromarketing expert Roger Dooley to learn how brands can harness the subconscious to improve their marketing strategy. Dooley is the […]
Getting Started With Digital Marketing – Actionable Tips From Leading Marketers
Thank you so much Natfluence for including my thoughts on one of the biggest trends in digital marketing – influencer marketing! Read more