The Luxury of Belonging
When Community Trumps Commodity This week’s episode of Amanda’s Playbook looks a little different— and that’s on purpose. You’ve been asking for more real-time takes on what’s happening, so I listened and completely derailed my planned content for this week— in the best possible way! This week, I’m sharing the raw, real challenge of a […]
How I Got The Plaza Hotel Without Spending a Dime (The Influence Secret Most Miss)
The Chicken and Egg Paradox of Influence Coming back to YouTube this past month has been like opening a time capsule. All those early lessons suddenly snap into perfect focus through the lens of hindsight. The paradox that haunts us all: How do you grow when you don’t have the budget, or the connections or […]
The Influence Paradox: Why Followers Don’t Equal Impact
What Our Experiment Revealed I launched an experiment last week that I honestly didn’t think would work. When I asked you to share your influence challenges and engage with others, I wasn’t just testing community engagement. I was testing a theory that’s been haunting me since my business school professors insisted followers equals influence: What […]
The Influence Equation: Why Attention Isn’t Enough
Why Some People Cut Through the Noise While Others Go Unheard Nothing teaches you the power of influence more than when you don’t have it. I learned this —not from books, or business school,… or workshops, or… ‘expert advice’, but from those humbling moments of transition when I discovered that previous recognition meant little in new territory. We’ve […]
When Your Expertise Becomes Your Biggest Liability
When Success Becomes Your Biggest Obstacle “I loved the event, great people, great energy, great drinks… but I’m still not entirely sure what Amanda’s Playbook is all about.” That was the refreshingly direct feedback from my content manager’s father who attended last week’s live event. When I asked for his honest thoughts, he didn’t hesitate […]
The Unexpected Reason I’m Back on YouTube After 15 Years
I never thought I’d write these words. After walking away from YouTube and vowing never to return, I’ve come full circle—with a revelation that ironically explains exactly why I left in the first place. My path from filming fitness videos in my little NYC apartment to where I am today has been anything but linear. […]
When Community Trumps Commodity: The YETI Phenomenon
How did a $300 cooler become a billion-dollar status symbol? The secret isn’t about keeping things cold—though my coffee staying hot until 3 PM feels like sorcery. In our premiere episode, I’m breaking down YETI’s playbook—and why their strategy should matter to anyone building influence in 2025. ↓ WATCH THE PREMIERE EPISODE ↓ No glam […]
