The School of Influence Ep. 24: Why and How Every Executive and Entrepreneur Can Increase Their Influence
Most business leaders misunderstand influencer marketing to be just about selfies and vanity metrics. The core concept of influence marketing, creating and tapping into influence, has been around way before social media. It is also equally applicable to businesses as it is to consumers. Listen in to Amanda and Neal’s advice for those of you […]
The School of Influence Ep. 23: How a World Class Athlete Took a Flywheel Approach to Building Influence Across Broadcasting Platforms and Social Media
What does it take to become one of the most respected influencers in the highly competitive space of fitness? Caroline Pearce has done it all, from world class athlete to the host across some of the biggest broadcasting platforms for sports (ESPN and SKY), to being the face and chief educator of several top equipment […]
The School of Influence Ep. 22: Hollywood Entertainment Host and Reporter Jezlan Moyet on the Celebrity Influencer
Host of Good Morning LA LA Land and Fanvestor Report talks about the hustle to garner the mainstream spotlight in traditional media. Tune in here.
The School of Influence Ep. 21: How to Grow Your Audience: I Have a Great Idea, and All the Expertise, Now How Do I Get the World to Know?
This week Neal and Amanda do something a little different! They speak to renowned Board Certified Orthopedic Surgeon and Stanford Continuing Studies Instructor Dr. Allan Mishra, who has been working to grow his side hustle into a full-fledged business. Dr Mishra asks Neal and Amanda for advice. If you are an entrepreneur, or just looking […]
The School of Influence Ep. 20: The King of Hollywood’s Take on Influence with Founder of E! Entertainment Larry Namer
This is the man that created the $4 billion television network E! which pioneered the entertainment of mainstream celebrities. But what many don’t know are the bigger ventures he’s scaled all over the world, from China to Russia – there are few people that hold more influence than Larry Namer. In this candid interview, we […]
The School of Influence Ep. 19: Ann Handley on Building Influence through Content
Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, […]
The School of Influence Ep. 18: The Future of Online Influence: Virtual Influencers, Memes and what EVERY business needs to know about it.
When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a truly influential company! But when you look at what Shep and his company have accomplished in just 3 short years, it’s no surprise. He has spearheaded the growth of cult-like […]
The School of Influence Ep. 17: What is Influencer Management – and What Brands Need to Know About It!
The world of talent management is very confusing – even people who do it have trouble explaining it. And if you’ve ever reached out to a celebrity or social media star, chances are you may have been passed along to some agent or manager. In my experience, this is often where the buck stops, as […]
The School of Influence Ep. 16: Miri Rodriguez on Building Influence Company-Wide through Storytelling
Miri Rodriguez went from a Community Manager to becoming one of Microsoft’s top influencers and Storytellers. Now she is the author of Brand Storytelling and advises other companies how to bring out the stories from their employees. Listen in as Miri teaches you about the unique connection between storytelling and influence. Listen here.
The School of Influence Ep. 15: Dave Kerpen on the Importance of Building Likeable Influence
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books, and successful agency. Dave explains the importance of branding and relationships in building and sustaining influence. Listen here.