The School of Influence Ep. 14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a mission to help people, whether it is search engine optimization with MOZ or making market research accessible to everyone through SparkToro. Rand shares his incredible entrepreneurial journey and […]
The School of Influence Ep. 13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact
Whether it’s A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person they call: Dave Alberga. Dave is the silent and humble influence behind many of the biggest brands you know. It seems as if anything he touches turns to success, and for the first time ever, […]
The School of Influence Ep. 12: How Plastic Surgeon Dr. John Layke Became an Entrepreneur and Industry Influencer
In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr John Layke managed to do both, and he is far from stopping. What has been his formula to translate influence across categories? Find out in this riveting interview. Listen here.
The School of Influence Ep. 11: Founder of ‘Women in Influencer Marketing’ (WIIM) Gives Her Thoughts on Influencer Marketing
Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of influencer marketing comes from the lens of influencers as social media content creators. Listen here.
Book Review of The Influencer Code from the Journalism and Mass Communication Educator
Thank you so much to Journalism and Mass Communication Educator for this wonderful review that was broken down by not only each chapter, but the main points behind why I wrote this book! Review: Amanda Russell Book Review JMCE
The School of Influence Ep. 10: John Lee Dumas: The Common Path to Uncommon Success
How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and now generates 7 figures from a variety of digital and physical products. His Entrepreneurs on Fire podcast is one of the most popular business podcasts of all time. JLD shares what […]
The School of Influence Ep. 9: Barry’s Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence
Barry’s Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got celebrities flocking to them! Joey shares how Barry’s Bootcamp changed the game for fitness and created a cult-like following with an audience that includes Hollywood’s top A-list celebrities flocking to them and bragging about […]
The School of Influence Ep. 8: Shane Vitaly, Founder, Vitaly: Breaking the Rules to Build a Mini Empire – and Influence a New Category of Brand
The motorcycle-driving, tattoo loving classic ‘bad boy look’ that Shane Vitaly had rocked since his anti-authoritarian childhood was not a likely candidate to create a global jewelry brand…for men! And yet by age 34 he boasts an 8 figure (and vastly growing) empire. In addition to the complete story of how he built his kingdom, […]
The School of Influence Ep. 7: Jen Groover: Think You Know How to Influence? Think Again
In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover challenges the old persuasion styles of marketing that hold most people and business back from actualizing their growth potential. She argues that influence is something that can be learned but it starts with a […]
The School of Influence Ep. 6: Carmax Co-Founder Austin Ligon on The Gold Standard of Branding
Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new concept, in an industry peppered with skepticism: buying cars. Our conversation with him covers his time as cofounder of CarMax from its inception to his retirement in 2006. Since then, we discuss his […]